
What is Lumpy Mail?
Attention-seeking, basically.
You send top prospects weird, wonderful, intriguing and targeted stuff; you get under their skin and into their heads.
They can’t help but get in touch.
Lumpy Mail
noun • MARKETING
Wacky & wonderful things that are sent in the post to your prospects to grab their attention.
“Louis sent a coconut in the post to a potential client and he immediately picked up his phone.”