F*CK BORING MARKETING

Our manifesto

We hate boring marketing. And in the business-to-business (B2B) world, boring marketing is absolutely everywhere. We’re in a pandemic of same-old, generic, boring marketing.

The whole point of marketing is to make people feel something. To get them to believe in you. To get them to take action. Boring does not achieve that.

If you want to get through to your top prospects, you need to stand out. Boring these people to death is not going to get them to book a meeting with you (how can they call you if they’re dead?)

The type of direct mail campaigns we create are specifically designed to excite people. Not only your top prospects. But to excite you. To excite us. These campaigns will make us laugh. They will intrigue us. They will make us feel something. They make us WANT to do more marketing. Not just because we have to. But because it’s fun.

Our number one goal is to help you get your top prospects to feel intrigued enough to call you up, and ask you for a meeting. Our number one rule is that we will never create a boring marketing campaign. It has to be physical, and it has to be fun.

Because boring doesn’t do f*ck all.

F*ck boring marketing.